Which of the following is FALSE?
A) Serendipity is synonymous with planned change.
B) Strategy-oriented decision problems focus on selecting alternative courses of action.
C) The marketing problem should be defined clearly so that research can be designed properly.
D) Change is a fundamental source of marketing problems.
E) Discovery-oriented problems are common with unplanned changes in the marketing environment.

Question

Quizplus · Accepted Answer

Serendipity refers to the occurrence of something unexpected or beneficial by chance, it is not associated with planned change.

Which of the Following Is FALSE