The key to an effective focus group is:
A) members experienced in focus group participation.
B) the skills of the moderator.
C) participants' prior familiarity with each other.
D) an appropriate location.
E) None of the above.

Question

Quizplus · Accepted Answer

The effectiveness of a focus group largely depends on the skills of the moderator in facilitating discussion and eliciting valuable feedback from participants. While prior experience and an appropriate location may also be important factors, they are not as crucial as having a skilled moderator. Familiarity among participants is generally not necessary and can even have negative effects on the group's dynamic.

The Key to an Effective Focus Group Is