Benefits of focus groups include
A)ideas that can drop "out of the blue."
B)snowballing of ideas.
C)more spontaneous responses than in one-on-one interviews.
D)easy interpretation of responses.
E)a,b,and c.

Question

Quizplus · Accepted Answer

Option A is correct since focus groups involve open discussions and brainstorming, which can lead to unexpected ideas popping up. Option B is correct since participants can build on each other's ideas, resulting in a snowball effect. Option C is correct because in a group setting, respondents may feel less self-conscious and more at ease, leading to more spontaneous responses. Option D is incorrect because interpreting group responses can be complex, as there may be varying opinions and viewpoints expressed within the group. Therefore, the best choice is E, which includes all the correct options.

Benefits of Focus Groups Include