A difficulty inherent in the focus group research technique is
A)results are often hard to interpret.
B)discussions tend to exhibit the "snowball effect."
C)ideas often appear "out of the blue."
D)participants can become so involved that they expose their personal feelings.
E)responses are often less conventional than in more structured settings.

Question

Quizplus · Accepted Answer

Focus group results can be hard to interpret because they involve qualitative data, which can be subjective and open to various interpretations.

A Difficulty Inherent in the Focus Group Research Technique Is