You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouthwash should be established for each of ten sales districts that collectively cover the continental United States. The quotas are to be set for the next calendar year. This is primarily a(n):
A) exploratory study.
B) descriptive study.
C) lab experiment.
D) field experiment.
E) turnover analysis.

Question

Quizplus · Accepted Answer

This is a descriptive study as the purpose is to establish sales volume quotas for each sales district based on current sales data and market trends. The study aims to describe the current sales situation and provide recommendations for setting quotas. It is not an exploratory study as the research question is well-defined and specific, nor is it a lab or field experiment as there is no manipulation of variables or testing of hypotheses. It is also not a turnover analysis as the focus is on sales volume quotas for a specific product, not employee turnover.

You Have Been Called in as a Consultant for the Purpose