Which amongst the following would be the best way to measure knowledge of an advertisement?
A) Measurement of motives
B) Observation of purchase behavior
C) Recognition
D) Use of magazine subscription data
E) A written test over the ad copy

Question

Quizplus · Accepted Answer

Recognition would be the best way to measure knowledge of an advertisement as it focuses on whether the audience can remember what they saw or heard in the ad. This method is often used in market research studies to determine the effectiveness of an advertisement. Other methods such as measurement of motives, observation of purchase behavior, and use of magazine subscription data may provide valuable insights, but they do not directly measure the audience's knowledge of the advertisement. A written test over the ad copy may test the audience's comprehension of the ad, but it may not accurately reflect their knowledge of the message conveyed.

Which Amongst the Following Would Be the Best Way to Measure