According to marketing researchers, motives:
A) are different from drives.
B) involve the determination of how people behave.
C) refer to external states that direct behavior toward goals.
D) involve the determination of 'why' in human behavior.
E) are inner states that may energize but do not direct or move behavior toward a goal.

Question

Quizplus · Accepted Answer

Motives refer to the underlying reasons why people behave in a certain way, making them different from drives (A) which are more basic physiological needs. Motives are internal (E) and can direct or move behavior towards a goal. They also differ from external states (C) like demands or expectations. Thus, D is the best choice as it describes the true definition of motives according to marketing researchers.

According to Marketing Researchers, Motives