In the context of marketing research,a consumer's anticipated or planned future behavior is referred to as
A)intention.
B)motivation.
C)goal orientation.
D)need satisfaction.
E)lifestyle.

Question

Quizplus · Accepted Answer

Anticipated or planned future behavior is commonly referred to as intention in marketing research. This can include intentions to purchase, intentions to switch brands, or intentions to engage in a particular behavior. Intention is a key predictor of actual behavior, so understanding consumer intentions is important for marketers when developing their strategies.

In the Context of Marketing Research,a Consumer's Anticipated or Planned