Profitability and marketing goals almost always dominate the strategic plans of today's multinational corporations.

Question

Quizplus · Accepted Answer

Profitability and marketing goals almost always dominate the strategic plans of today's MNCs. Profitability, as shown in Table 8-1, is so important because MNCs generally need higher profitability from their overseas operations than they do from their domestic operations.

Profitability and Marketing Goals Almost Always Dominate the Strategic Plans