When the need for national responsiveness is high and the need for global integration is low, a(n) _____ strategy is appropriate.
A)Transnational
B)Multi-domestic
C)International
D)Globalization

Question

Quizplus · Accepted Answer

The opposite situation is represented by quadrant 4, where the need for differentiation is high but the concern for integration low. This quadrant is referred to as multi-domestic strategy. In this case, niche companies adapt products to satisfy the high demands of differentiation and ignore economies of scale because integration is not very important.

When the Need for National Responsiveness Is High and the Need