When the need for national responsiveness is low and the need for global integration is also low, which of the following strategies would be appropriate?
A)Globalization
B)Transnational
C)International
D)Multi-domestic

Question

Quizplus · Accepted Answer

Quadrant 2 incorporates those cases in which both the need for integration and awareness of differentiation are low. Both the potential to obtain economies of scale and the benefits of being sensitive to differentiation are of little value. Typical strategies in quadrant 2 are characterized by increased international standardization of products and services. This mixed approach is often referred to as international strategy.

When the Need for National Responsiveness Is Low and the Need