With respect to owning and adding value to a consumer packaged-goods business,a firm with great manufacturing skills would probably be a better owner than a firm with distinctive skills in developing and marketing brands.

Question

Quizplus · Accepted Answer

While manufacturing skills are important for a consumer packaged-goods business, the ability to develop and market brands is equally important in adding value to the business. Therefore, a firm with distinctive skills in developing and marketing brands would likely be a better owner than one with only great manufacturing skills.

With Respect to Owning and Adding Value to a Consumer