Question 1

Which of the following is a NOT a key trend affecting marketing strategy planning?
A)aging of the Baby Boomer population
B)more selling via the Internet
C)less use of integrated marketing communications
D)use of value pricing
E)more attention to quality

Accepted Answer

Based on Exhibit 19-5,"less use of integrated marketing communications" is not a trend,but more use of "integrated marketing communications" is.

Question 2

The future poses many challenges for marketing managers because
A)international competition makes it even harder to gain a competitive advantage.
B)consumers' privacy rights are harder to protect.
C)long-run consumer welfare is becoming more important.
D)environmental damage is no longer a hidden cost.
E)All these answers are correct.

Accepted Answer

The future poses many challenges for marketing managers because international competition makes it even harder to gain a competitive advantage; consumers' privacy rights are harder to protect; long-run consumer welfare is becoming more important; and environmental damage is no longer a hidden cost.

Question 3

Which of the following is NOT a trend affecting marketing planning strategy in the area of business and organizational customers?
A)web portals and Internet sourcing
B)closer relationships and single sourcing
C)interactive bidding and proposal requests
D)less reliance on e-commerce and supply chain management
E)more use of JIT and EDI

Accepted Answer

Based on Exhibit 19-5,"less reliance on e-commerce and supply chain management" is not a trend,but more "e-commerce and supply chain management" is.

Question 4

As macro-marketing systems improve worldwide,
A)there will be greater monopolization.
B)poverty in industrialized nations will increase.
C)there will be fewer competitors worldwide.
D)the price of products will rise steeply.
E)more consumers will have income to buy products.

Accepted Answer

As macro-marketing systems improve worldwide,more consumers will have income to buy products-from wherever in the world those products come.The forces of competition in and among market-directed economies will help speed the diffusion of marketing advances to consumers everywhere.

Question 5

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of
A)channels and logistics.
B)personal selling.
C)demographic patterns.
D)marketing research.
E)communication technologies.

Accepted Answer

According to Exhibit 19-5,the growing use of smartphones is illustrative of changes in the area of communication technologies.

Question 6

Many important changes are affecting marketing strategy planning.For example,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of
A)channels and logistics.
B)personal selling.
C)demographic patterns.
D)sales promotion.
E)communication technologies.

Accepted Answer

According to Exhibit 19-5,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of sales promotion.

Question 7

Which of the following is NOT a trend affecting marketing strategy planning in the area of channels and logistics?
A)growth of Internet selling
B)more logistics outsourcing
C)less attention to exporting by small firms
D)more vertical marketing systems
E)real-time inventory replenishment

Accepted Answer

Based on Exhibit 19-5,"less attention to exporting by small firms" is not a trend,but "more attention to exporting by small firms" is-in the area of international marketing.

Question 8

Which of the following is NOT a current trend affecting marketing strategy planning?
A)slower new-product development
B)growth of value pricing
C)more multichannel shopping
D)more attention to profitability,not just sales
E)international expansion by retailers

Accepted Answer

Based on Exhibit 19-5,"slower new-product development" is not a trend,but "faster new-product development" is.

Question 9

Which of the following statements does NOT indicate that a marketing manager is about to make a serious mistake?
A)"When it comes to my marketing strategy,if it ain't broke,don't fix it."
B)"International competition is just a fad.We can ignore it."
C)"I leave the marketing applications of technology to the information technology staff.There's no need for me to learn about them."
D)"I try to place myself in the position of the consumer and do unto others as I would have them do unto me."
E)"My job is to sell products.If they happen to damage the environment because a consumer doesn't dispose of them properly,that's not my problem."

Accepted Answer

Good business managers put themselves in the consumer's position.A useful rule to follow might be "Do unto others as you would have others do unto you."

Question 10

Which of the following is a key trend affecting marketing strategy planning?
A)decreasing size of senior and ethnic submarkets
B)slower new-product development
C)less use of technology in personal selling
D)less international market development
E)growth of marketing information systems

Accepted Answer

According to Exhibit 19-5,the growth of marketing information systems is one of the trends affecting marketing strategy planning.

Question 11

Which of the following is NOT a trend that is affecting marketing strategy planning?
A)fewer vertical marketing systems
B)geographic shifts in population
C)more attention to service technologies
D)more Internet selling
E)greater use of database-directed promotion

Accepted Answer

Based on Exhibit 19-5,"fewer vertical marketing systems" is not a trend,but "more vertical marketing systems" is.

Question 12

Which of the following is NOT a trend affecting marketing strategy planning in the area of demographic patterns?
A)explosion in senior and ethnic submarkets
B)higher real income growth in United States
C)geographic shifts in population
D)aging of the Baby Boomers
E)population growth slowdown in United States

Accepted Answer

Based on Exhibit 19-5,"higher real income growth in United States" is not a trend,but "slower real income growth in United States" is.

Question 13

Which of the following is NOT a current trend that is affecting marketing strategy planning?
A)growth of JIT and EDI
B)more international market development
C)less attention to distribution service
D)more attention to quality
E)faster new-product development

Accepted Answer

Based on Exhibit 19-5,"less attention to distribution service" is not a trend,but "more attention to distribution service" is.

Question 14

Which of the following is NOT a current trend affecting marketing strategy planning?
A)growth of interactive agencies
B)shrinking media budgets
C)use of artificial intelligence and intelligent agents
D)declining use of interactive bidding and proposal requests
E)aging of the Baby Boomers

Accepted Answer

According to Exhibit 19-5,"declining use of interactive bidding and proposal requests" is not a trend,but increasing use of "interactive bidding and proposal requests" is.

Question 15

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?
A)more attention to quality
B)less multichannel shopping
C)more attention to service technologies
D)research and development teams with market-driven focus
E)more attention to sustainable design

Accepted Answer

Based on Exhibit 19-5,"less multichannel shopping" is not a trend,but "more multichannel shopping" is-in the area of channels and logistics.

Question 16

Regarding the challenges facing marketers,the text suggests that
A)government planners should play a major role in deciding what product choices consumers should have.
B)continued growth of GDP is one favorable change in our macro-marketing system that a marketing manager can count on.
C)there is likely to be much less regulation of marketing in the future,especially with regard to consumer privacy.
D)marketers should look for ways to improve a strategy even before there's reason to believe that something needs to be fixed.
E)All these answers are correct.

Accepted Answer

Marketing managers must constantly evaluate their strategies and not wait until a problem becomes completely obvious to do something about it.Rather,they should adhere to the idea "if it ain't broke,improve it."

Question 17

The forces of competition in and among ________ helps speed the diffusion of marketing advances to consumers everywhere.
A)market-directed economies
B)command economies
C)production-oriented firms
D)collectivistic cultures
E)individualistic cultures

Accepted Answer

The forces of competition in and among market-directed economies will help speed the diffusion of marketing advances to consumers everywhere.As macro-marketing systems improve worldwide,more consumers will have income to buy products-from wherever in the world those products come.

Question 18

Which of the following is NOT a current trend that is affecting marketing strategy planning?
A)more attention to targeted media
B)lower stockturns on higher margin items
C)slower real income growth in United States
D)augmented reality
E)growth of larger,more powerful retail chains

Accepted Answer

Based on Exhibit 19-5,"lower stockturns on higher margin items" is not a trend,but "lower markups on higher stockturn items" is.

Question 19

Which of the following statements about future trends in marketing is true?
A)Marketers should welcome international competition.
B)Marketers need to recognize what technologies are acceptable and which are not.
C)Marketers need to be aware of their responsibilities and consumer's long-run satisfaction.
D)Marketers must be sensitive to consumers' rights and privacy.
E)All these statements are true.

Accepted Answer

Marketers need to welcome international competition; realize what technologies are acceptable and which are not; be aware of their responsibilities and consumer's long-run satisfaction; and be sensitive to consumers' rights and privacy.

Question 20

Which of the following is NOT a current trend affecting marketing strategy planning?
A)more attention to environmental issues
B)growth of ethnic submarkets
C)growth of customer loyalty programs
D)growth of senior citizen submarket
E)less attention to profitability and more to sales

Accepted Answer

Based on Exhibit 19-5,"less attention to profitability and more to sales" is not a trend,but "more attention to profitability,not just sales" is.

Quiz 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Which of the following is a NOT a key trend affecting marketing strategy planning?

The future poses many challenges for marketing managers because

Which of the following is NOT a trend affecting marketing planning strategy in the area of business and organizational customers?

As macro-marketing systems improve worldwide,

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of

Many important changes are affecting marketing strategy planning.For example,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of

Which of the following is NOT a trend affecting marketing strategy planning in the area of channels and logistics?

Which of the following is NOT a current trend affecting marketing strategy planning?

Which of the following statements does NOT indicate that a marketing manager is about to make a serious mistake?

Which of the following is a key trend affecting marketing strategy planning?

Which of the following is NOT a trend that is affecting marketing strategy planning?

Which of the following is NOT a trend affecting marketing strategy planning in the area of demographic patterns?

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Which of the following is NOT a current trend affecting marketing strategy planning?

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

Regarding the challenges facing marketers,the text suggests that

The forces of competition in and among ________ helps speed the diffusion of marketing advances to consumers everywhere.

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Which of the following statements about future trends in marketing is true?

Which of the following is NOT a current trend affecting marketing strategy planning?