One major difference between reminder advertising and pioneering advertising is that
A) reminder advertising focuses on selective demand,while pioneering advertising tries to develop primary demand.
B) reminder advertising is less likely to use "soft sell" ads.
C) reminder advertising is emphasized in the early stages of the product life cycle.
D) pioneering advertising is emphasized in the later stages of the product life cycle.
E) None of these answers is correct.
Correct Answer:
Verified
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Q179: Indirect competitive advertising seeks
A)to develop primary demand.
B)immediate
Q180: In its ads,Clorox touts the effectiveness of
Q181: The _ type of competitive advertising aims
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Q219: Institutional advertising:
A) tries to stimulate primary demand
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