All of the following are true of institutional advertising EXCEPT that it
A) focuses on the name and prestige of an organization or industry.
B) seeks to inform,persuade,or remind.
C) tries to keep the product's name before the public.
D) develops goodwill or improves an organization's relations with various groups.
E) advocates a specific cause or idea.
Correct Answer:
Verified
Q177: When a producer has won brand preference
Q178: One major difference between reminder advertising and
Q179: Indirect competitive advertising seeks
A)to develop primary demand.
B)immediate
Q180: In its ads,Clorox touts the effectiveness of
Q183: Ad spending for television in the U.S.in
Q184: The largest share of total advertising expenditures
Q185: Ad spending for radio in the U.S.in
Q187: Sears advertises its "DieHard" auto batteries as
Q219: Institutional advertising:
A) tries to stimulate primary demand
Q238: The National Cheese Association's ad theme "We
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents