Question 1

A Hewlett-Packard sales rep is making a presentation about a new printer product to a group of purchasing agents when one of the agents withdraws to read a text message.In the traditional communication model,the text reading is the

Accepted Answer

Noise is any distraction that reduces the effectiveness of the communication process.

Question 2

Noise,in the traditional communication process,refers to

Accepted Answer

Noise is any distraction that reduces the effectiveness of the communication process.

Question 3

The communication process shows that

Accepted Answer

The meanings of various words and symbols may differ depending on the attitudes and experiences of the two groups (sources and receivers).People need a common frame of reference to communicate effectively.

Question 4

An advertising manager is trying to decide what words to use in a magazine ad for the new Ford Focus.In the traditional communication model,the ad manager is the

Accepted Answer

Encoding is the source deciding what it wants to say and translating it into words or symbols that will have the same meaning to the receiver.

Question 5

The source deciding what it wants to say and translating it into words or symbols that will have the same meaning to the receiver is referred to as

Accepted Answer

Encoding is the source deciding what it wants to say and translating it into words or symbols that will have the same meaning to the receiver.

Question 6

Poor communication is likely if

Accepted Answer

Encoding and decoding need a common frame of reference to in order to communicate effectively.

Question 7

Any distraction that reduces the effectiveness of the communication process is called

Accepted Answer

Noise is any distraction that reduces the effectiveness of the communication process.Conversations and snack-getting during TV ads are noise.

Question 8

Which of the following is most likely to be the encoding of a message in the communication process?

Accepted Answer

Encoding is the source deciding what it wants to say and translating it into words or symbols that will have the same meaning to the receiver.Decoding is the receiver translating the message.

Question 9

Decoding

Accepted Answer

Decoding is the receiver translating the message.This process can be very tricky.The meanings of various words and symbols may differ depending on the attitudes and experiences of the encoder and decoder.

Question 10

A group of male college students are watching a professional football game in a sports bar and socializing with each other during the commercials.In the traditional communication model,the socializing during the commercials is the

Accepted Answer

Noise is any distraction that reduces the effectiveness of the communication process.Conversations and snack-getting during TV ads are noise.

Question 11

A potential customer watches a TV ad for the new BMW 7-series sedan during the highly-rated Academy Awards program.In the traditional communication model,the potential customer is the

Accepted Answer

The source,the sender of a message,is trying to deliver a message to a receiver,a potential customer.

Question 12

In the traditional communication model,the source can receive immediate feedback as the result of

Accepted Answer

One major advantage of personal selling is that the source (the seller)can get immediate feedback from the receiver.

Question 13

Which of the following statements about the communication process is true?

Accepted Answer

The source is the sender of a message; the potential customer is the receiver.Encoding deals with translating the message into words or symbols that will have the same meaning to the receiver.Decoding is the receiver translating the message.

Question 14

While watching a television program,Liza gets a phone call just as a commercial is starting.She presses the "mute" button on the television's remote control and takes the call,so she pays no attention to the commercial.In terms of the communication process,the telephone call is an example of

Accepted Answer

Noise is any distraction that reduces the effectiveness of the communication process.Conversations and snack-getting during TV ads are noise.

Question 15

Which of the following represents the traditional communication process?

Accepted Answer

Traditional communication process consists of the Source,Encoding,Message channel,Decoding,Receiver,and Feedback.

Question 16

Which of the following best illustrates communication noise?

Accepted Answer

Noise is any distraction that reduces the effectiveness of the communication process.

Question 17

BMW places a TV ad for its new 7-series sedan in the highly-rated Academy Awards program.In the traditional communication model,BMW is the

Accepted Answer

The source,the sender of a message,is trying to deliver a message to a receiver,a potential customer.

Question 18

A live-at-home college student is watching a "Mad Men" TV program but walks to the refrigerator to get a soft drink during a commercial.In the traditional communication model,the walk to the refrigerator is the

Accepted Answer

Noise is any distraction that reduces the effectiveness of the communication process.Conversations and snack-getting during TV ads are noise.

Question 19

Which of the following best illustrates communication noise?

Accepted Answer

Noise is any distraction that reduces the effectiveness of the communication process.None of these statements illustrate "noise."

Question 20

A busy mom is watching TV when a commercial for a new type of kitchen cleaning product by Procter & Gamble is presented.She considers whether the new product will clean better than her existing cleaning products.In the traditional communication model,the mom is the

Accepted Answer

Decoding is the receiver translating the message.The meanings of various words and symbols may differ depending on the attitudes and experiences of the encoder and decoder.

Quiz 13: Promotionintroduction to Integrated Marketing Communications

A Hewlett-Packard sales rep is making a presentation about a new printer product to a group of purchasing agents when one of the agents withdraws to read a text message.In the traditional communication model,the text reading is the

Noise,in the traditional communication process,refers to

The communication process shows that

An advertising manager is trying to decide what words to use in a magazine ad for the new Ford Focus.In the traditional communication model,the ad manager is the

The source deciding what it wants to say and translating it into words or symbols that will have the same meaning to the receiver is referred to as

Poor communication is likely if

Any distraction that reduces the effectiveness of the communication process is called

Which of the following is most likely to be the encoding of a message in the communication process?

Decoding

A group of male college students are watching a professional football game in a sports bar and socializing with each other during the commercials.In the traditional communication model,the socializing during the commercials is the

A potential customer watches a TV ad for the new BMW 7-series sedan during the highly-rated Academy Awards program.In the traditional communication model,the potential customer is the

In the traditional communication model,the source can receive immediate feedback as the result of

Which of the following statements about the communication process is true?

While watching a television program,Liza gets a phone call just as a commercial is starting.She presses the "mute" button on the television's remote control and takes the call,so she pays no attention to the commercial.In terms of the communication process,the telephone call is an example of

Which of the following represents the traditional communication process?

Which of the following best illustrates communication noise?

BMW places a TV ad for its new 7-series sedan in the highly-rated Academy Awards program.In the traditional communication model,BMW is the

A live-at-home college student is watching a "Mad Men" TV program but walks to the refrigerator to get a soft drink during a commercial.In the traditional communication model,the walk to the refrigerator is the

Which of the following best illustrates communication noise?

A busy mom is watching TV when a commercial for a new type of kitchen cleaning product by Procter & Gamble is presented.She considers whether the new product will clean better than her existing cleaning products.In the traditional communication model,the mom is the