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Essentials of Marketing Study Set 2
Quiz 6: Business and Organizational Customers and Their Buying Behavior
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Question 41
True/False
The goal of vendor analysis is to maximize the total costs associated with purchases in order to ensure maximum product quality.
Question 42
True/False
The best vendor is one that helps the customer reduce costs of excess inventory,retooling of equipment,or defective parts.
Question 43
True/False
Procurement sites operate for the benefit of buyers by directing suppliers to them at one convenient site.
Question 44
True/False
Internet tools used in the B2B market that focus primarily on lowering price do not always lower total purchasing costs.
Question 45
True/False
In business markets,buyer-seller relationships tend to be an "all or nothing" arrangement-either very close or not at all close.
Question 46
True/False
Negotiated contract buying means agreeing to contracts that allow for changes in the purchase arrangements.
Question 47
True/False
Although we talk about close relationships between firms in business markets,in practice it is just the relationship between the salesperson and purchasing manager that becomes close.