Question 1

Trust is the confidence a person has in the promises or actions of

Accepted Answer

Trust is the confidence a person has in the promises or actions of another person,brand,or company.

Question 2

An expectation is

Accepted Answer

An expectation is an outcome or event that a person anticipates or looks forward to.

Question 3

Psychographics may also be called

Accepted Answer

Psychographics are also called lifestyle analysis.

Question 4

Studying a consumer's psychographic characteristics will help marketers understand the target audience's hobbies,politics,and

Accepted Answer

Psychographics,or lifestyle analysis,is the analysis of a person's day-to-day pattern of living as expressed in that person's activities,interests,and opinions.Recreation is an example of interests.The other choices are demographic dimensions,not psychographic dimensions.

Question 5

The AIO items used in lifestyle analysis include

Accepted Answer

Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's activities,interests,and opinions,sometimes referred to as AIOs.

Question 6

In psychographics AIO analysis,all of the following are examples of activities EXCEPT

Accepted Answer

Examples of activities include work,vacation,surfing,web,hobbies,entertainment,shopping,social events,club membership,and sports.Age is a demographic dimension.

Question 7

Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products.A person who is able to influence followers to try products is a(n)

Accepted Answer

An opinion leader is a person who influences others.Some marketing mixes aim especially at opinion leaders,since their opinions affect others and they have many product-related discussions with "followers." The Internet has helped some opinion leaders get more followers and therefore more influence.

Question 8

Which of the following is NOT a stage in the traditional flow of the family life cycle?

Accepted Answer

Stages in the traditional flow of the family life cycle are young single,young married without children,young married with children,middle-aged married with children,middle-aged married without dependent children,older married,and older unmarried.

Question 9

Consumer buying behavior is affected by

Accepted Answer

The consumer decision process is influenced by psychological variables like needs (physiological,safety,social,and personal)and social influences-such as consumer's family,social class,reference groups,opinion leaders,culture,and ethnic groups.

Question 10

The traditional family flow,according to the family life cycle,does NOT include people who are

Accepted Answer

Stages in the traditional flow of the family life cycle are young single,young married without children,young married with children,middle-aged married with children,middle-aged married without dependent children,older married,and older unmarried.

Question 11

________ is a social influence that affects a person's buying behavior.

Accepted Answer

Social influences like the consumer's family,social class,and reference groups influence the consumer decision process.

Question 12

Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's

Accepted Answer

Psychographics,or lifestyle analysis,is the analysis of a person's day-to-day pattern of living as expressed in that person's activities,interests,and opinions.

Question 13

Which of the following dimensions affects family spending?

Accepted Answer

Marital status,age,and the age of any children in the family have an especially important effect on how families spend their income.

Question 14

A(n)________ is an outcome or event that a person anticipates or looks forward to.

Accepted Answer

An expectation is an outcome or event that a person anticipates or looks forward to.

Question 15

Parents who spent years limiting purchases to home necessities and kids' entertainment often embrace more luxury-oriented buying patterns later in life.This phenomenon is related to

Accepted Answer

People whose children are grown are able to spend their money in other ways.This empty nester period tends to be a high-income time in which adults spend more on travel and other things they couldn't afford earlier in life.

Question 16

The inclusion of multiple language options in automated bank teller machines illustrates how some marketers are responding to

Accepted Answer

More marketers pay attention to ethnic groups now because the number of ethnic consumers is growing at a much faster rate than the overall society.Much of this growth results from higher birthrates among ethnic minorities.

Question 17

Which of the following social influences will likely have the greatest impact on a teenager's purchase of a skateboard?

Accepted Answer

A reference group is the people to whom an individual looks when forming attitudes about a particular topic.Reference influence is stronger for products that others "see" and that relate to status in the group.Teen purchases are heavily influenced by reference groups.

Question 18

Of the following,which are the most receptive to new products and new brands?

Accepted Answer

Singles and young couples seem to be more willing to try new products and brands.

Question 19

Which of the following statements is true?

Accepted Answer

Empty nesters are people whose children are grown and who are now able to spend their money in other ways.

Question 20

Psychographics,or lifestyle analysis,analyzes an individual's

Accepted Answer

AIO dimensions (activities,interests,and opinions),along with some demographics,can be used to add detail to the lifestyle profile of a target market.

Quiz 5: Final Consumers and Their Buying Behavior