Target marketing is the process by which __________.
A)The market is divided into cohesive groups
B)The company evaluates segments and decides which ones have the most potential for development
C)The company chooses which advertising strategy to use
D)Groups are evaluated on the basis of high or low churn to see which is the most profitable
E)The company collects cookies to track everyone who visits its website

Question

Quizplus · Accepted Answer

Once a segmentation approach is developed, marketing managers engage in target marketing, which involves evaluating the segments and deciding which shows the most promise for development.

Target Marketing Is the Process by Which __________