Demographic segmentation is one of the most popular segmentation approaches because _________.
A) It is readily measurable
B) Customer needs and wants tend to vary with some degree of regularity based on demographic differences
C) It uses the easily identifiable characteristics of human populations such as age or income
D) It is easy to measure the variables like age or income
E) All of these
Correct Answer:
Verified
Q24: Segmenting means _.
A)Identifying the market into meaningful
Q25: Differentiation is a concept that means _.
A)Consumers
Q26: Approaches to geographic segmentation include all except
Q27: The region,the density of the population,and the
Q28: Target marketing is the process by which
Q30: The concept of being able to get
Q31: There are conditions necessary that a market
Q32: Positioning relies on the communication of one
Q33: Marketers use geographic segmentation because _.
A)People are
Q34: Geographic segmentation is a useful but _
A)Necessary
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