Question 1

The unique power of social media is that any single point on the network can broadcast to the entirety of the system or network.The consumer is gaining influence in the marketplace and value for advertisers through which of the following network points?

Accepted Answer

A big reason for the growth in social ad revenue is the power of social media in the technology that more and more people use to access the Internet: the smartphone.

Question 2

Which of the following is true about social media?

Accepted Answer

Social media are as much technology as they are media (in the traditional definition of selling space at a certain time) and can take on many different forms including magazines, forums, weblogs, social blogs, microblogs, wikis, podcasts, photographs or pictures, videos, ratings, and social bookmarking.

Question 3

_____ is best defined as the platform that includes any web- or mobile-based technology that is used for interactive communication between groups,communities,companies,and individuals.

Accepted Answer

Social media includes any web- or mobile-based technology that is used for interactive communication between groups, communities, companies, and individuals.

Question 4

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site,tool,or application to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Accepted Answer

The advent of Facebook Connect and Twitter's open application protocol interface (API) has made it possible for any site, tool, or application to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Question 5

_____ is an industry term that refers to the ability of a site to maintain a repeat audience.

Accepted Answer

Most mainstream web sites have incorporated social media elements into their sites to gain more stickiness, an industry term that refers to the ability of a site to maintain a repeat audience.

Question 6

According to a research piece from Forrester Research,a defining characteristic of a critic is that he/she:

Accepted Answer

According to a research piece from Forrester Research, a critic is one who posts ratings/reviews of products or services.

Question 7

Blogs are not opinionated in nature.

Accepted Answer

One of the easiest and best ways to get started in social media is to be a practitioner. Blogs are simple, reverse chronological order web pages that are typically opinionated in nature.

Question 8

According to a research piece from Forrester Research,a defining characteristic of a collector is that he/she:

Accepted Answer

A collector is identified by a piece from Forrester Research as one who uses RSS feeds, votes for websites online, and adds "tags" to web pages or photos.

Question 9

One of the easiest and best ways to get started in social media is to be a practitioner.

Accepted Answer

One of the easiest and best ways to get started in social media is to be a practitioner.

Question 10

Forums are best defined as:

Accepted Answer

Forums are typically sections of sites that connect individuals around a specific topic.

Question 11

According to a research piece from Forrester Research,a defining characteristic of conversationalists is that they are typically involved in:

Accepted Answer

A conversationalist is identified by a piece from Forrester Research as one who updates status on a social networking site and posts updates on Twitter.

Question 12

In the context of choosing an appropriate advertising media,at present the brands that cater to the older generations are not so quick to adopt social practices.Which of the following is most likely to be the reason behind this trend?

Accepted Answer

In the context of choosing an appropriate advertising media, at present the brands that cater to the older generations are not so quick to adopt social practices. The reason behind this is that the percentage of older people engaged with the social media is relatively low.

Question 13

Which of the following is true about traditional media?

Accepted Answer

Unlike traditional media where the consumption is inherently passive, social media can be both passive and active, but they are predominately active.

Question 14

Wikipedia is a typical example of a(n):

Accepted Answer

There are six different types of social media: collaborative projects (e.g., Wikipedia), blogs and microblogs (e.g., Twitter), content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g., Second Life). Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few.

Question 15

Promoted Trends are an advertising tool offered by Facebook.

Accepted Answer

Promoted Trends are an advertising opportunity offered by Twitter.

Question 16

According to the Forrester Research,in the year 2012,the amount of advertising spent on _____ has been the highest.

Accepted Answer

The Forrester Research shows the amount of advertising being spent in various types of online marketing, with mobile and social marketing having the lowest expenditures through 2012 and search marketing having the highest.

Question 17

Social ads are more expensive than search ads.

Accepted Answer

The click-through performance of social ads is not as effective as search ads, but they also aren't as expensive either.

Question 18

_____ is the term used by tweeters to describe what people are talking,or tweeting,about on Twitter.

Accepted Answer

Trends nowadays are how people find out about new things. What's trending is a term used by tweeters to describe what people are talking, or tweeting, about on Twitter.

Question 19

According to a research piece from Forrester Research,a defining characteristic of a creator is that he/she:

Accepted Answer

A creator is identified by Forrester Research as one who writes articles or stories and post them.

Question 20

Social media are one-size-fits-all marketing tools.

Accepted Answer

Social media are not one-size-fits-all marketing tools. So much is predicated on the type of company, the audience, and objectives for using the medium.

Quiz 16: Social Media

The unique power of social media is that any single point on the network can broadcast to the entirety of the system or network.The consumer is gaining influence in the marketplace and value for advertisers through which of the following network points?

Which of the following is true about social media?

_____ is best defined as the platform that includes any web- or mobile-based technology that is used for interactive communication between groups,communities,companies,and individuals.

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site,tool,or application to feed and extract information from the social network sites in accordance with how the user has granted permissions.

_____ is an industry term that refers to the ability of a site to maintain a repeat audience.

According to a research piece from Forrester Research,a defining characteristic of a critic is that he/she:

Blogs are not opinionated in nature.

According to a research piece from Forrester Research,a defining characteristic of a collector is that he/she:

One of the easiest and best ways to get started in social media is to be a practitioner.

Forums are best defined as:

According to a research piece from Forrester Research,a defining characteristic of conversationalists is that they are typically involved in:

In the context of choosing an appropriate advertising media,at present the brands that cater to the older generations are not so quick to adopt social practices.Which of the following is most likely to be the reason behind this trend?

Which of the following is true about traditional media?

Wikipedia is a typical example of a(n) :

Promoted Trends are an advertising tool offered by Facebook.

According to the Forrester Research,in the year 2012,the amount of advertising spent on _____ has been the highest.

Social ads are more expensive than search ads.

_____ is the term used by tweeters to describe what people are talking,or tweeting,about on Twitter.

According to a research piece from Forrester Research,a defining characteristic of a creator is that he/she:

Social media are one-size-fits-all marketing tools.