_____ establishes a face-to-face situation in which the marketer can learn firsthand about customer wants and needs,and customers find it harder to say no.
A) Viral marketing
B) Intensive distribution
C) Personal selling
D) Selective demand
E) Franchising

Question

Quizplus · Accepted Answer

Personal selling is very important in business-to-business marketing. It establishes a face-to-face situation in which the marketer can learn firsthand about customer wants and needs, and customers find it harder to say no.

_____ Establishes a Face-To-Face Situation in Which the Marketer Can