According to the elaboration likelihood model of persuasion,if the consumer is influenced more by peripheral cues than central cues,any resulting belief or attitude change will likely be enduring.

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If the consumer is influenced more by peripheral cues than central cues,any resulting belief or attitude change will likely be only temporary.That is,because the consumer is not highly engaged in the process,it is unlikely that attitude change will be enduring.

According to the Elaboration Likelihood Model of Persuasion,if the Consumer