High levels of humor in advertisements can limit a consumer's ability to process information regarding the product being advertised.

Question

Quizplus · Accepted Answer

When advertisements contain high levels of humor, the focus of the consumer tends to shift towards the humorous aspect rather than the product being advertised. This can limit their ability to process important information about the product, leading to a reduced likelihood of product recall and purchase.

High Levels of Humor in Advertisements Can Limit a Consumer's