Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.
Correct Answer:
Verified
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Q49: The credibility of sources impacts the certainty
Q50: Which of the following refers to a
Q51: _ are relatively enduring overall evaluations of
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Q54: A primacy effect is said to occur
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Q57: The _ function of attitudes is based
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