According to the functional theory of attitudes,the _____ function of consumer attitudes enables a consumer to protect him- or herself from information that may be threatening.
A) utilitarian function
B) value-expressive function
C) ego-defensive function
D) hedonic function
E) cognitive function

Question

Quizplus · Accepted Answer

The ego-defensive function of attitudes refers to the function that protects an individual's self-esteem or esteem of objects that they care about. This function allows consumers to shield themselves from information or opinions that might be threatening or harmful to their ego or value system.

According to the Functional Theory of Attitudes,the _____ Function of Consumer