_____ refers to the extent to which a company actively monitors its customers' attitudes over time.
A) Marketing audit
B) Affect monitoring
C) Attitude tracking
D) Planned monitoring
E) Proactive assessment

Question

Quizplus · Accepted Answer

Attitude tracking refers to the process of continuously monitoring and measuring customers' attitudes towards a company's products, services, and brand over time. It allows companies to stay aware of any changes in customer perceptions, preferences, and behaviors, and adjust their marketing strategies accordingly. Marketing audit is a more comprehensive evaluation of a company's overall marketing performance, while affect monitoring, planned monitoring, and proactive assessment are not specific to monitoring customer attitudes.

_____ Refers to the Extent to Which a Company Actively