The value-expressive function of attitudes:
A) allows consumers to simplify their decision-making processes.
B) enables a consumer to express his or her core values, self-concept, and beliefs to others.
C) works as a defense mechanism for consumers to avoid facts or defend themselves from their own low self-concept.
D) compensates for a general feeling of being out-of-shape, thereby protecting the ego and self-image.
E) provides a negative expression of the type of person a consumer perceives himself or herself to be and the values that they hold.

Question

Quizplus · Accepted Answer

The value-expressive function of attitudes allows consumers to express their core values, self-concept, and beliefs to others. It helps consumers to communicate their identity and the values they hold important to others through their choices and behaviors. It is an important function in building and maintaining social relationships and status.

The Value-Expressive Function of Attitudes