The _____,sometimes referred to as the theory of reasoned action,explicitly focuses on the consumer's attitude toward the behavior of buying rather than the attitude toward the object.
A) ATO model
B) hierarchical model
C) balance theory model
D) elaboration likelihood model
E) behavioral intentions model

Question

Quizplus · Accepted Answer

The behavioral intentions model, also known as the theory of reasoned action, focuses on the consumer's attitude toward the behavior of buying rather than the attitude toward the object itself.

The _____,Sometimes Referred to as the Theory of Reasoned Action,explicitly