Justin wants to buy a new smartphone.He did a lot of research over the Internet and identified four attributes that he would rate his smartphone options on.He considered low price,sensitivity to touch,low weight,and compatibility with apps,as the attributes.He used a ten-point scale to rate how he thought each of his options would perform or how likely was it that the phones had those attributes.Next,he used a -3 to +3 scale to rate how he felt about these attributes.Finally,he opted for one particular model based on the highest overall attitude score.Which model did Justin implement?
A) The balance model
B) The elaboration likelihood model
C) The behavioral intention model
D) The changing schema-based affect model
E) The attitude-toward-the-object model

Question

Quizplus · Accepted Answer

Justin used the attitude-toward-the-object model to select his new smartphone. He rated the smartphone options on four attributes using a ten-point scale and then used a -3 to +3 scale to rate his feelings about each attribute. He then selected the model with the highest overall attitude score.

Justin Wants to Buy a New Smartphone