
Which of the following instances refers to experiential hierarchy?
A) Aaron wants to purchase a new car for his family. Since he wouldn't be the only one driving it, he involves his family in the purchase decision. They discuss different brands, product features, maintenance issues, mileage, and so on. Finally, they decide on one particular model and Aaron places an order for that car.
B) Eva is spending her weekend in New York City with her friends. They decide to explore the city and window-shop at some exclusive designer outlets. Even though Eva had no intentions to shop, she sees a beautiful designer bag on sale and instantly buys it as she finds it extremely hard to resist.
C) Kylie has been asked by her mother to go buy groceries for the week. Kylie visits the supermarket and picks up the same items that her mother normally purchases.
D) Jack is the owner of a cafe in Texas. His cafe has the ambience of the Wild West with pictures of horses and cowboys on the walls. The waiters are also dressed in cowboy outfits. Jack feels that people love hanging out in his cafe as they enjoy the unique ambience and service.
E) Brian is the owner of an Italian restaurant in Ohio. His restaurant plays soft, soothing music in the background as he feels that such music makes people feel relaxed and order more drinks.
Correct Answer:
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