According to the elaboration likelihood model of persuasion,if a consumer is not involved with a message or lacks either the motivation or ability to process information,the _____ route to persuasion will be followed.
A) central
B) peripheral
C) primary
D) relational
E) abstract

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is followed when a consumer is not motivated or able to process information. This route involves using peripheral cues, such as attractive packaging or celebrity endorsements, to influence attitudes and behavior rather than relying on the central merits of the product or message. The central route to persuasion is followed when a consumer is motivated and able to process information and involves a careful evaluation of the central merits of the product or message. The primary, relational, and abstract routes to persuasion are not part of the elaboration likelihood model.

According to the Elaboration Likelihood Model of Persuasion,if a Consumer