The _____ illustrates how attitudes are changed based on differing levels of consumer involvement.
A) elaboration likelihood model
B) schema-based affect model
C) attitude-toward-the-object approach
D) behavioral influence approach
E) balance theory

Question

Quizplus · Accepted Answer

The elaboration likelihood model illustrates how attitudes are changed based on differing levels of consumer involvement. The other options are models or theories that explain how attitudes are developed or changed in general, but do not specifically address the role of involvement.

The _____ Illustrates How Attitudes Are Changed Based on Differing