Which type of cues refer specifically to information found in the message that pertains directly to the product,its attributes,its advantages,or the consequences of its use?
A) Central cues
B) Relational cues
C) Peripheral cues
D) Imperative cues
E) Sentiment cues

Question

Quizplus · Accepted Answer

Central cues refer to the information found in the message that is directly related to the product, its features, benefits or consequences of use. These cues are considered to be the most important factors influencing consumer attitudes and behavior towards the product. Peripheral cues, on the other hand, refer to non-product-related information such as brand name, packaging, or celebrity endorsements that may have an impact on consumer perceptions but are not directly related to the product itself. Therefore, A) Central cues is the best choice for this question.

Which Type of Cues Refer Specifically to Information Found in the Message