Which of the following is true about the effects of the source of a message on consumer attitudes?
A) Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.
B) The credibility of sources has no impact on the certainty with which consumer attitudes are held.
C) For consumers with low involvement, credible sources tend to be no more persuasive than less credible sources.
D) Expertise and trustworthiness have no influence on persuasion.
E) Source likeability affects persuasion more for consumers with low need for cognition than for those with a high degree of this trait.

Question

Quizplus · Accepted Answer

Source likeability affects persuasion more for consumers with low need for cognition because they are more influenced by peripheral cues like the attractiveness or likeability of the source, rather than the content of the message itself.

Which of the Following Is True About the Effects of the Source