Following the lexicographic rule,the consumer selects the product that he or she believes performs best on the most important feature.

Question

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The lexicographic rule dictates that the consumer evaluates the products based on the most important feature first, and then selects the one that performs the best on that feature. If there is a tie, the consumer moves on to the second most important feature and repeats the process until a decision can be made. Therefore, the statement is true.

Following the Lexicographic Rule,the Consumer Selects the Product That He