Which of the following types of evaluation do consumers use to evaluate products based on the overall feeling that is evoked by the alternative?
A) Attribute-based evaluation
B) Content-based evaluation
C) Benefit-based evaluation
D) Affect-based evaluation
E) Cognition-based evaluation

Question

Quizplus · Accepted Answer

Affect-based evaluation refers to the evaluation of a product based on the overall feeling that is evoked by the alternative. This evaluation is primarily based on affective or emotional responses to a product, rather than objective or factual information.

Which of the Following Types of Evaluation Do Consumers Use