Which of the following types of evaluation do consumers use to evaluate alternatives across a set of features or characteristics that are considered relevant to the purchase situation?
A) Attribute-based evaluation
B) Benefit-based evaluation
C) Belief-based evaluation
D) Affect-based evaluation
E) Content-based evaluation

Question

Quizplus · Accepted Answer

Attribute-based evaluation is the type of evaluation where consumers compare alternatives based on their attributes or features. It involves evaluating the product based on a set of relevant attributes or characteristics such as quality, price, performance, durability, and so on. This type of evaluation is widely used by consumers when making purchase decisions, especially for high involvement products such as cars, electronics, and appliances. Benefit-based evaluation and belief-based evaluation focus more on the benefits and beliefs associated with the product, respectively, while affect-based evaluation is based on emotional responses to the product, and content-based evaluation is based on the information contained in the product's content.

Which of the Following Types of Evaluation Do Consumers Use