Which of the following is true of the underlying attributes of a product?
A) They are readily apparent and easily recognizable.
B) They can be easily evaluated prior to actual purchase.
C) They are also referred to as search qualities.
D) They are used to infer the existence of perceptual attributes.
E) They can only be learned through experience with the product.

Question

Quizplus · Accepted Answer

Underlying attributes are those that can only be learned through experience with the product, as they are not immediately apparent or easily evaluated before purchase.

Which of the Following Is True of the Underlying Attributes