Visually apparent and easily recognizable attributes of a product are known as _____ attributes.
A) objective
B) perceptual
C) underlying
D) primary
E) determinant

Question

Quizplus · Accepted Answer

Perceptual attributes are those that can be easily perceived and recognized by the senses, such as color, texture, or shape. Objective attributes, on the other hand, are measurable and quantifiable, such as weight or size. Underlying attributes refer to the features that cannot be directly observed, such as durability or reliability. Primary attributes are the most important features of a product, while determinant attributes are those that have the most significant impact on a consumer's choice.

Visually Apparent and Easily Recognizable Attributes of a Product Are