Mental representations of stored knowledge about groups of products are known as product _____.
A) metrics
B) categories
C) segments
D) sections
E) levels

Question

Quizplus · Accepted Answer

Product categories refer to mental representations of stored knowledge about groups of products. Metrics are numerical measures used to evaluate performance, segments refer to subsets of the market that share similar characteristics, sections are physical divisions in a store, and levels could refer to price or quality tiers.

Mental Representations of Stored Knowledge About Groups of Products Are