Which of the following product category levels is abstract in nature and represents the highest level of categorization?
A) Primary category
B) Superordinate category
C) Inordinate category
D) Secondary category
E) Subordinate category

Question

Quizplus · Accepted Answer

The superordinate category represents the highest level of categorization and is abstract in nature, as it encompasses a large group of products that share similar characteristics. Primary categories are broader and more general, while secondary and subordinate categories are narrower and more specific. Inordinate categories are not commonly used in product categorization.

Which of the Following Product Category Levels Is Abstract in Nature