Anger evokes an avoidance response,and as a result,an angry consumer avoids a potential confrontation and simply goes away.
Correct Answer:
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Q2: Negative word-of-mouth (negative WOM)takes place when consumers
Q3: Negative public publicity occurs when negative word-of-mouth
Q3: Consumers high in price sensitivity are less
Q4: Consumer complaints pay off for the marketers
Q5: The term critical incident refers to exchanges
Q7: Postconsumption cognitions lead to an affective reaction
Q10: Negative postconsumption behaviors can turn into positive
Q11: Complaining behavior occurs when a consumer actively
Q26: Customers who believe a firm has adequately
Q30: Dissatisfied consumers are more likely to complain
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