Question 1

Define environmental scanning.How does it contribute to environmental management?

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Question 2

Toyota's promotion of cars using hybrid technology is an example of _____.

Accepted Answer

Toyota's promotion of cars using hybrid technology is an example of green marketing, which focuses on promoting environmentally-friendly products and practices. Toyota is marketing their hybrid cars as more sustainable and eco-friendly alternatives to traditional gasoline-powered cars.

Question 3

Define the terms inflation and deflation.Discuss their effects on the economy with the help of real-life examples.

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Question 4

Explain the importance of the technological environment on marketing.

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Question 5

Why is ethics regarded as a critical issue in marketing research? What are the steps taken by the government to ensure consumer safety and privacy?

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Question 6

Describe the role of ethics in the promotion of products and services.

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Question 7

What ethical issues might arise when developing a product strategy?

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Question 8

List out the four phases in the history of U.S.government regulations.Why were these regulations passed?

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Question 9

Which particular challenge does the telecommunications industry face because of the fast pace of product innovation? What steps are being taken to correct these barriers?

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Question 10

What is consumerism? What can marketers do to protect the consumer's right to be informed?

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Question 11

What is a strategic alliance? Why do firms engage in strategic alliances?

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Question 12

What is demarketing? Give examples of methods used by businesses to compensate for limited resources.

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Question 13

Why has cyberspace become an important regulatory frontier for government regulators? What are the measures being taken by the government to police the Internet and other online services? Governments in certain countries are attempting to censor the Internet.Do you think this is ethical? Justify your answer.

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Question 14

_____ involves campaigns that encourage people to adopt beneficial behaviors such as safe driving,eating more nutritious food,or improving the working conditions of people half a world away.

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Question 15

What is the role of the Federal Trade Commission (FTC)in the regulation of marketing activities?

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Question 16

Explain the difference between a monopoly and an oligopoly.What creates oligopolies?

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Question 17

Differentiate between direct and indirect competition with examples.

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Question 18

Summarize the economic factors that influence marketing decision making and consumer buying behavior.

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Question 19

What are the questions that can help a company to determine a competitive strategy? Discuss.

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Question 20

Discuss each of the consumer rights presented by President John F.Kennedy.

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Quiz 3: The Marketing Environment, Ethics, and Social Responsibility