The sole objective of leader pricing is to sell large quantities of the leader items.

Name: The sole objective of leader pricing is to sell large quantities of the leader items.
Brand: Quizplus
Rating: 4.7 (33 reviews)

Question

Quizplus · Accepted Answer

Leader pricing aims not only to sell large quantities of the leader items but also to attract customers into the store in the hope that they will purchase other items at regular prices, thereby increasing overall store sales.

The Sole Objective of Leader Pricing Is to Sell Large