Which of the following is a profit-oriented pricing objective?
A) Meeting competition
B) Sales growth
C) Target return
D) Nonprice competition
E) Growth in market share

Question

Quizplus · Accepted Answer

Target return is a profit-oriented pricing objective, as it focuses on achieving a specific level of profit as a percentage of sales revenue. Meeting competition, sales growth, nonprice competition, and growth in market share are all more focused on market share, sales volume, or competitive positioning, rather than profitability.

Which of the Following Is a Profit-Oriented Pricing Objective