What is the objective of a target return strategy?
A) A specific share of the market.
B) A specific level of profit.
C) A specific sales volume.
D) A specific share of competitors' sales.
E) A specific mindshare of consumers.

Question

Quizplus · Accepted Answer

The objective of a target return strategy is to achieve a specific level of profit. This strategy is used by companies that have a specific desired level of profit and want to adjust their pricing to ensure they achieve that level of profit. This strategy takes into consideration the cost of production, distribution, and selling of the product or service and adds a desired level of profit to determine the price.

What Is the Objective of a Target Return Strategy