A marketing manager may choose a pricing objective that is:
A) sales oriented.
B) status quo oriented.
C) profit oriented.
D) Any of these-depending on the situation.

Question

Quizplus · Accepted Answer

The pricing objective chosen by a marketing manager depends on the situation and can be any of the options listed. For example, if the goal is to quickly gain market share, a sales-oriented pricing objective may be chosen. If the goal is to maintain the current market position, a status quo-oriented pricing objective may be chosen. And if the goal is to maximize profit, a profit-oriented pricing objective may be chosen. Ultimately, the choice will depend on the specific circumstances and goals of the company.

A Marketing Manager May Choose a Pricing Objective That Is