When conducting market research in overseas markets, which of the following is true about the local (international) researchers?
A) They are unsuitable in instances when a firm is small and entering overseas markets for the first time.
B) They do not base their research on the customs, language, or circumstances of the customers they study.
C) They are less likely to make mistakes based on a misunderstanding of customs.
D) They often provide leads to help identify the best research suppliers.
E) All of these responses are true.

Question

Quizplus · Accepted Answer

Whether a firm is small and entering overseas markets for the first time or already large and well established internationally, there are often advantages to working with local marketing research firms. They know the local situation and are less likely to make mistakes based on misunderstanding the customs, language, or circumstances of the customers they study.

When Conducting Market Research in Overseas Markets, Which of the Following