To understand the narrowing-down process, it's useful for mangers to think in terms of a _____ market and a _____ market.
A) generic; product
B) buyer's; seller's
C) goods; services
D) primary; secondary
E) risky; certain

Question

Quizplus · Accepted Answer

The terms "generic market" and "product market" are used to describe the broadest category of the market and a more specific subset, respectively. This helps managers in narrowing down from a very broad category to a more targeted segment.

To Understand the Narrowing-Down Process, It's Useful for Mangers to Think